Ricardo Lusco

REGIONAL PRESIDENT -Wisconsin

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Ricardo Lusco is a dynamic business professional with a diverse background in sales, business development, and marketing strategy. Specializing in outside sales, B2B/B2C sales, and client relationship growth, Ricardo has a proven track record of success in building high-performance teams and driving revenue growth. 

With a keen eye for business development, brand design, and marketing strategy, Ricardo excels in social media conversion, market research, and direct marketing. His background in eCommerce, affiliate marketing, and IT/SaaS has equipped him with the skills to develop effective marketing strategies that drive results. 

Ricardo is also a skilled recruiter and HR specialist, with experience in training managers and sales staff. He is deeply committed to ongoing learning and plans to obtain several relevant certifications to further enhance his skills and services. As an on-call consultant for Point Of View Consulting Inc., Ricardo shares his knowledge and findings with those who can benefit most. 

Ricardo's entrepreneurial spirit has led him to successfully develop brands of his own and provide sales and affiliate partnerships support for various companies. He has represented numerous Fortune 500 entities, contributing to their market share, brand reputation, and product positioning efforts. Ricardo is connected with real estate investors, architects, designers, and art institute founders within his local community. 

He enjoys being given the privilege to further his awareness through learning daily with enthusiasm, coining himself as a student to life. Ricardo is committed to ongoing learning and has personally positively transformed many lives through business and network relations. Additionally, he has been personally mentored by some very notable and brilliant minds. 

Ricardo is very involved in his community with interests in Eco-sustainability, healthcare, biotech, and holistic approaches, as well as science and much more. He also has personal interests in fitness, culinary arts, philosophy, and music of all tastes and genres, with priority devotion to his family and loved ones.